Identifying and prioritizing the factors affecting customer loyalty to a brand (Case study: insurance industry)

In 1994, Society for Marketing Science put brand concepts in general and brand loyalty in particular as one among ten prioritized research topics in the most important research topics list for practitioners and students. Present paper seeks to design and explain consumer loyalty evaluation model based on Iranian brands and also identify and prioritize factors influencing customers' loyalty in insurance industry. Main research instrument for evaluation of the model and research hypotheses was a comprehensive questionnaire with 42 questions and measures developed by other major scholars in this field were used. Statistical population of research consisted of all clients of insurance services visited one of the offices belonged to Iran, Asia, Karafarin and Parsian insurance firms in Kerman city. Questionnaires were randomly distributed to 600 ones and completed as a structured interview. To confirm validity of research questionnaire, factor analysis method and in order to assess reliability of questionnaire, Cronbach Alpha was estimated. Results showed validity and reliability of the research instrument. Results showed that the factors cognitive belief, affective belief, brand creditability and brand commitment all influence loyalty of customers to the brand. Also according to research model, it was tried to provide an applied pattern for evaluation of consumers' loyalty to the brand. Finally based on research results, suggestions and strategies were provided to increase loyalty of insured people to insurance services and insurance firms. Finally some recommendations for future research were provided

Identifying and prioritizing the factors affecting customer loyalty to a brand (Case study: insurance industry)

In 1994, Society for Marketing Science put brand concepts in general and brand loyalty in particular as one among ten prioritized research topics in the most important research topics list for practitioners and students. Present paper seeks to design and explain consumer loyalty evaluation model based on Iranian brands and also identify and prioritize factors influencing customers' loyalty in insurance industry. Main research instrument for evaluation of the model and research hypotheses was a comprehensive questionnaire with 42 questions and measures developed by other major scholars in this field were used. Statistical population of research consisted of all clients of insurance services visited one of the offices belonged to Iran, Asia, Karafarin and Parsian insurance firms in Kerman city. Questionnaires were randomly distributed to 600 ones and completed as a structured interview. To confirm validity of research questionnaire, factor analysis method and in order to assess reliability of questionnaire, Cronbach Alpha was estimated. Results showed validity and reliability of the research instrument. Results showed that the factors cognitive belief, affective belief, brand creditability and brand commitment all influence loyalty of customers to the brand. Also according to research model, it was tried to provide an applied pattern for evaluation of consumers' loyalty to the brand. Finally based on research results, suggestions and strategies were provided to increase loyalty of insured people to insurance services and insurance firms. Finally some recommendations for future research were provided

Identification and evaluation of factors influencing outsourcing of activities: A case study of gas company of Mazandaran Province

Outsourcing as a simple and economic executive instrument is increasingly being used by interested managers of business and industrial organizations. But, they encounter some conceptual problems in this process. Unfortunately, studies on service outsourcing are scarce while there is significant research on using outsourcing for hard product activities. Main goal of present study is to investigate and prioritize factors influencing outsourcing of activities. Six hypotheses are proposed. Main variables consist of quality promotion, cost, specialization, importance of activities and outsourcing. Present research is a descriptive-survey-causal and applied study. Gas Company of Mazandaran Province and Suburb was selected as statistical population. Data collected using questionnaires and research hypotheses were analyzed using structural equation model and LISREL software. Finally, some recommendations were provided based on research hypotheses

Investigation of the effects of dust storms caused by wind speed on the migration of rural population in the Sistan region

Migration is a form of geographical or spatial mobility of a population that takes place between two geographical units. Research shows that environmental hazards such as wind speed, drought, and floods affect regional migration. The average annual wind speed in the Sistan region shows that from 1989 to the end of 2018, the wind speed increased by approximately 4.7 meters per second. The results of the data prediction showed that wind speed has a significant effect on rural population migration in the Sistan region. According to the census of 1335, the rural population increased from 92% to 56% in 1395, The calculation of the coefficient of determination shows that 85% of the decrease in rural population was related to wind speed and its results، Predicted values show that from 1398 the rural population will reach 55.39%, in 1399 to 54.88% and in 1400 and 1401 to 54.32% and 53.22%, respectively. Also, during the predicted years, i.e. from 1398 to 1401, 96% of the cause of rural migration was related to wind speed and its destructive effects, and 4% of it was related to other migration factors, the output shows that the coefficient of variable t statistic is equal to 2.507 in the positive model. This indicates that with increasing wind speed, rural migration also increases, which indicates the criticality of the region. Therefore, in the coming years, we have to wait for the evacuation of a larger percentage of the rural population in the Sistan region, and to solve this problem, control measures must be taken regarding the consequences of wind speeds and population stabilization

Identification and evaluation of factors influencing outsourcing of activities: A case study of gas company of Mazandaran Province

Outsourcing as a simple and economic executive instrument is increasingly being used by interested managers of business and industrial organizations. But, they encounter some conceptual problems in this process. Unfortunately, studies on service outsourcing are scarce while there is significant research on using outsourcing for hard product activities. Main goal of present study is to investigate and prioritize factors influencing outsourcing of activities. Six hypotheses are proposed. Main variables consist of quality promotion, cost, specialization, importance of activities and outsourcing. Present research is a descriptive-survey-causal and applied study. Gas Company of Mazandaran Province and Suburb was selected as statistical population. Data collected using questionnaires and research hypotheses were analyzed using structural equation model and LISREL software. Finally, some recommendations were provided based on research hypotheses

The effective major factors on customer perceived value in service context: The application of ANFIS method

The purpose of the research is to further explore the understanding of the major factors influencing on service customer perceived value by undertaking Adaptive Neuro-Fuzzy Inference System (ANFIS) method in fuzzy inference system (FIS). A total of 162 questionnaires were distributed to educational institute customers. In this research effective major factors on customer perceived value are brand image, company image, employee trust, company trust, service quality and costs. The results show that in the field of education, the company image and the costs are the most effective elements on the customer perceived value. Also employee trust and service quality have positive effects on the customer perceived value, but they were not very most. Thus educative services institutes must concentrate more on the company image and costs reduction in order to increase the customer perceived value.

The effective major factors on customer perceived value in service context: The application of ANFIS method

The purpose of the research is to further explore the understanding of the major factors influencing on service customer perceived value by undertaking Adaptive Neuro-Fuzzy Inference System (ANFIS) method in fuzzy inference system (FIS). A total of 162 questionnaires were distributed to educational institute customers. In this research effective major factors on customer perceived value are brand image, company image, employee trust, company trust, service quality and costs. The results show that in the field of education, the company image and the costs are the most effective elements on the customer perceived value. Also employee trust and service quality have positive effects on the customer perceived value, but they were not very most. Thus educative services institutes must concentrate more on the company image and costs reduction in order to increase the customer perceived value.